{"id":1415,"date":"2010-09-13T03:34:10","date_gmt":"2010-09-13T10:34:10","guid":{"rendered":"https:\/\/shaunbelcher.com\/blog\/?p=1415"},"modified":"2010-09-13T03:34:10","modified_gmt":"2010-09-13T10:34:10","slug":"myfry-ifry-customer-base-fried-or-fleeced","status":"publish","type":"post","link":"https:\/\/shaunbelcher.com\/news\/?p=1415","title":{"rendered":"MyFry= iFry &#8211; Customer base fried or fleeced?"},"content":{"rendered":"<p><a href=\"https:\/\/shaunbelcher.com\/blog\/wp-content\/uploads\/2010\/09\/500x_myfryapp.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shaunbelcher.com\/blog\/wp-content\/uploads\/2010\/09\/500x_myfryapp-300x225.jpg\" alt=\"\" title=\"500x_myfryapp\" width=\"300\" height=\"225\" class=\"alignnone size-medium wp-image-1416\" srcset=\"https:\/\/shaunbelcher.com\/news\/wp-content\/uploads\/2010\/09\/500x_myfryapp-300x225.jpg 300w, https:\/\/shaunbelcher.com\/news\/wp-content\/uploads\/2010\/09\/500x_myfryapp.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This morning comes news of Penguin\/apple tie-in or is it exploitation? Is this where the digital literature wars really start?<\/p>\n<p>One has to purchase Mr Fry&#8217;s new novel which actually called<\/p>\n<p>&#8216;The New Adventures of Stephen Fry&#8217;<\/p>\n<p>so far there only the MyFRy (abridged) iphone app for this on itunes&#8230;so not only monetising income streams but subdividing by hardware platform ..be warned&#8230;<\/p>\n<blockquote data-secret=\"buNmW5lrLZ\" class=\"wp-embedded-content\"><p><a href=\"http:\/\/www.stephenfry.com\/store\/\">Store<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"http:\/\/www.stephenfry.com\/store\/embed\/#?secret=buNmW5lrLZ\" data-secret=\"buNmW5lrLZ\" width=\"600\" height=\"338\" title=\"Embedded WordPress Post\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Is this the glorious multi platform future&#8230;..how long before paper like vinyl a higher priced &#8216;choice&#8217;?<\/p>\n<p>Even cleverer there a simultaneous audio book ( is it like Nick Cave recording bundled into apps I bet not&#8230;.)<\/p>\n<p>Fry has a deal with apple as a early adopter with significant market clout&#8230;hence his free 4G phone&#8230;.its sponsorship by any other name..maybe apple helped finance the book along with penguin..be interested to know the truth&#8230;<\/p>\n<p>Ah cleverer still the app (\u00a37.99 folks) may not be full text of book&#8230;as he himself says it not the book but an &#8216;opportunity&#8217;<\/p>\n<p>He promises it&#8217;s not just &#8220;doing something rather prosaic like reproducing the printed book&#8221; no bet not no money in not selling it twice is there Mr Fry.<\/p>\n<p>So you have to wait for an e-book ipad full version to come ( not available yet fancy that)  meanwhile they fleece the first thousand fans&#8230;.this becoming Barnum like in its sincerity&#8230;<\/p>\n<p>The iphone app displays on ipad at iphone size \ud83d\ude42 the ipad app (not released) is full book designed to circumvent the ebook reader market and draw direct into ipad &#8230;full colour etc etc&#8230;.let the electronic book wars commence&#8230;<\/p>\n<p>I shall be leaving MyFry on the Myshelf ..maybe it should be iFry&#8230;&#8230;<\/p>\n<p>after all he is their best selling app:-)<\/p>\n<p>Mr Fry&#8217;s cuddly persona is flogging you a dead app&#8230;<\/p>\n<p>and&#8230;<\/p>\n<p>If ipad is upgraded to another platform in five years time your collection of ipad\/ebooks becomes redundant..<\/p>\n<p>smart sharp thinking Jobs&#8230;<\/p>\n<p>makes cassette to CD monetizing look small&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning comes news of Penguin\/apple tie-in or is it exploitation? Is this where the digital literature wars really start? One has to purchase Mr Fry&#8217;s new novel which actually &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","hentry","category-events"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1415"}],"version-history":[{"count":0,"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=\/wp\/v2\/posts\/1415\/revisions"}],"wp:attachment":[{"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shaunbelcher.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}