The Titanic of Publishing just hit the iceberg of Raynor Winn and not many will make it to the lifeboats.
In recent days the media has been slowly coming to terms with a sequence of revelations of the sheer scale of the deception involved in the creation of the Raynor Winn myth (here I want to state that the two protagonists as sharp as any confidence tricksters can be are not alone) it takes more than two to tango it takes a whole machine of publishing to get a bestseller rolling then an army of PR and agents to keep it ringing the tills.
In a brilliant whistle-blowing exercise an ex-editor at Penguin -Michael Joseph which published the sequence of fake memoirs reveals it just the tip of an almighty iceberg. Amelia Fairney has switched horses and now attempting to expose the practices that created this mess in the first place.
As she does this The Observer continues to drip feed us with ever more pertinent revelations the latest of which states that the terminally ill ‘Moth’ (Timothy Walker – Landscape Gardener) has never been diagnosed with anything more than mild symptoms, in fact as he appeared at the film launch he seems fitter than most of us. Well sitting around in a cheaply rented farmhouse whilst sinking the advance then royalties into god knows what property or money-making schemes is pretty easy work. The conned Cider Maker is reported here:
https://observer.co.uk/news/national/article/moth-told-me-he-was-dying-when-a-doctor-had-said-his-brain-scan-was-normal
In recent days a good many silly people ( some of whom are welcome to share more of their hard earned cash with the Winns) have swallowed the whole saga hook line and sinker have been defending the couple. I suggest even a quick read of this article may make them change their minds although this image may mean they will not (thank you facebook). Maybe these views are just indicative of the gullible nature of most people these days. Barnum comes to mind some people some of the time…also the majority of defenders are women who after all are the target audience for this type of book by a very wide margin so the marketers spot on.
In my honest opinion this is not a casual author got it wrong tale this is premeditated fraud on a long term and professional level from day one.
More importantly it is a timely reminder to the publishing industry – as bloated, overpaid, arrogant and classist as it is that the public mood can turn when it finds out it been taken for a ride. Even more it seems that it rife and the article above details many more such fake memoirs, nature novels in works as long as publishers see a gullible income stream to fleece. With AI ever more able to create decent documents it highly likely that at some point an entire AI generated Nature/Memoir/Wellbeing book will be created by agents alone working in tandem with unscrupulous publishers. As Fairley states agents already do nine tenths of the work in getting books to publishing deadlines and increasingly a fair amount of actual editing and rewriting the content to hit publisher targets.
Celebrity ghost-written tat and books that never saw their author already litter the shelves. They are easy to spot. Generic titles with on message themes and very little actual worthwhile content but a fucking great illustrated cover abound these days.
The Essex Serpent been mimeographed and fed back out to the masses about a hundred times already. Want a book about talking to a bird or animal it like Doctor Doolittle these days. In fact the big seller being hyped with every trick cardboard hare in the book (sic) Raising Hare is a masterpiece of clear fakery anybody who genuinely thinks it a true story is simply delusional. The funniest thing is the author probably was a spin doctor so well suited to ’embroidering’ the truth or post-truth as it now known.
Having read some books (not that many but probably more than you) I do know that in Romany culture the hare symbolic of trickster and devil…an apt symbol of our present alleged pro-bono book-selling businesses. Ironically in my provincial city the only bookshop left is owned by the American investment group Elliott Investment Management and is connected to Barnes and Noble.
It has recently absorbed one of the flagships of honest real bookselling (Blackwells).
They appear to have removed the Raynor Winn as it not a good look and kept the hares…
Sorry if some luvvies out there thought that Waterstones was a bastion of white muddle-class handwritten notes about books by people that genuinely care it isn’t in fact it is just another viscious global merchandiser – the ALI BABA of Books.
If anybody wants to fact check that with me just leave a email I will give them first hand knowledge from an ex employee (not me FYI).
The insidious slow erosion of ‘truth’ in favour of profiteering ‘lies’ is everywhere from political party propaganda to your school run chit chat re broadcast on community social media. The aim is churn, the turnover creates the income stream, the eyeballs get the adverts and the content is marginalised and hidden slowly, inexorably and deliberately. This creates a passive, consumerist mass who think no further than the next dopamine shot ( see Ted Gioia and Derek Thompson discussing that here: https://www.honest-broker.com/ and here https://www.derekthompson.org/ )
I am a working-class writer with little hope of being published by the big six or whatever it is i.e. penguin, Faber and Faber, Cape etc etc. However I now think that I might outlive all of them and that the whole concept of BIG publishers is sinking fast, holed fatally below the waterline. The Titanic has hit the Raynor Winn iceberg it will not sink overnight but it will slowly erode as lies scuttle the whole fleet.
The future of publishing was unveiled in Oxford at a XML lecture in 1998 or thereabouts I know I was there. They predicted then the complete dissolution of paper publishing starting with scientific journals. From 1999 my job was archiving and setting up the then new internet based publishing models. The future had arrived but the big ships sailed on not knowing that within 30 years there would be thousands of little icebergs ahead and finally a hare. .a golden hare they never saw firing a great gold torpedo into the engine room.
It not Raising Hare …it sinking ships.
Raynor Winn is but the canary in the mineshaft…..
No turning back?
In my honest opinion paper is dead unless sold as fetish object (pace new vinyl records) but in the long term small hands are holding a shiny object that visualises information, has replaced the book…replaced truth…and is the drug of choice for millions.
Every phone should have a golden hare emblem on the case.
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